STUDY 1

 A survey of 100 Los Angeles residents examining the impact of authorship on professional credibility and hiring decisions

This August, 2025 study reveals that published authorship creates a significant "authority premium" across professional services. Professionals who have written books command overwhelmingly higher preference rates, can charge premium fees, and are perceived as more credible experts compared to their non-author counterparts with identical qualifications.

Key Headlines:

• 82-86% of respondents prefer hiring professionals who are published authors
• Published authors can command 40-65% higher consultation fees
• 86% trust content more when created by book authors
• 72% find professional branding more compelling when authorship is highlighted