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THE BUSINESS IMPACT OF BECOMING AN AUTHOR: CASE STUDIES

JUSTIN BREEN, AUTHOR OF "EPIC LIFE"

MATT GEORGE, AUTHOR OF "NON-PROFIT GAME PLAN"

MATT GEORGE, AUTHOR OF "NON-PROFIT GAME PLAN"

  • Achieved a 6,000% price increase from charging $500 for his first client to a $30K minimum after publishing his first book
  • His PR firm was hired by at least 12 podcast hosts after interviewing him about his book (contracts ranged in revenue from $10K-$30K each)
  • Secured forewords/introductions from Dr. Peter Diamandis (Abundance 360) and Dr.

  • Achieved a 6,000% price increase from charging $500 for his first client to a $30K minimum after publishing his first book
  • His PR firm was hired by at least 12 podcast hosts after interviewing him about his book (contracts ranged in revenue from $10K-$30K each)
  • Secured forewords/introductions from Dr. Peter Diamandis (Abundance 360) and Dr. Deepak Chopra for second and third books, respectively
  • Was asked to speak at the exclusive mastermind group Abundance 360 after the first book's publication
  • Went from doing roughly two podcast interviews a month to 100+  per year
  • Was able to launch a mastermind group that was named one of the top five masterminds globally by Business Traveler magazine
  • The first book led to speaking opportunities, which led to second book, bigger endorsements, then to a third book and documentary deal

MATT GEORGE, AUTHOR OF "NON-PROFIT GAME PLAN"

MATT GEORGE, AUTHOR OF "NON-PROFIT GAME PLAN"

MATT GEORGE, AUTHOR OF "NON-PROFIT GAME PLAN"

  • Generated over a million dollars across six years post launch from new ventures
  • Developed multiple revenue streams including consulting, speaking and advising
  • Secured a role as an executive leadership coach at Harvard Business School in their executive education program
  • Built up to working with over 80 global leaders and some of the top busi

  • Generated over a million dollars across six years post launch from new ventures
  • Developed multiple revenue streams including consulting, speaking and advising
  • Secured a role as an executive leadership coach at Harvard Business School in their executive education program
  • Built up to working with over 80 global leaders and some of the top businesspeople in the world
  • Teamed up with Kevin Harrington, the original Shark on Shark Tank
  • Achieved a 10-15x increase in media appearances (from between three and five before the book launch to 30-40 a year after)
  • Got the opportunity to host the prime-time TV show Business Forward for nearly four years in central Illinois as a paid gig that led to more CEO connections and jobs
  • Moved beyond local Illinois speaking to national opportunities
  • Went on an unprecedented 61-city book tour across America
  • Delivered 36 speaking engagements at nonprofits and schools during the tour
  • Connected with 40+ other authors through publisher networking calls, leading to ongoing relationships

DAN NICHOLSON, AUTHOR OF "RIGGING THE GAME"

MATT GEORGE, AUTHOR OF "NON-PROFIT GAME PLAN"

DAN NICHOLSON, AUTHOR OF "RIGGING THE GAME"

  • Generated in excess of seven figures from the book in combined revenue impact
  • Achieved dramatic improvement in show-up rates for sales calls
  • Increased referral volume from existing clients
  • Achieved a 10-percent point increase in business close rates, representing a 50% relative improvement
  • Increased pricing for his CPA services by 30%
  • Went fro

  • Generated in excess of seven figures from the book in combined revenue impact
  • Achieved dramatic improvement in show-up rates for sales calls
  • Increased referral volume from existing clients
  • Achieved a 10-percent point increase in business close rates, representing a 50% relative improvement
  • Increased pricing for his CPA services by 30%
  • Went from doing occasional speaking to charging up to $20,000 an engagement
  • Inspired a mastermind for 300+ real estate investors to structure a three-day conference around his book concepts, with him as the keynote speaker
  • Increased business not only in his primary CPA business but also in his multiple secondary ventures
  • Doubled podcast appearances the year after publication

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  • Author Credibility Study

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