THE BUSINESS IMPACT OF BECOMING AN AUTHOR: CASE STUDIES
JUSTIN BREEN, AUTHOR OF "EPIC LIFE"
MATT GEORGE, AUTHOR OF "NON-PROFIT GAME PLAN"
MATT GEORGE, AUTHOR OF "NON-PROFIT GAME PLAN"
Achieved a 6,000% price increase from charging $500 for his first client to a $30K minimum after publishing his first book
His PR firm was hired by at least 12 podcast hosts after interviewing him about his book (contracts ranged in revenue from $10K-$30K each)
Secured forewords/introductions from Dr. Peter Diamandis (Abundance 360) and Dr.
Achieved a 6,000% price increase from charging $500 for his first client to a $30K minimum after publishing his first book
His PR firm was hired by at least 12 podcast hosts after interviewing him about his book (contracts ranged in revenue from $10K-$30K each)
Secured forewords/introductions from Dr. Peter Diamandis (Abundance 360) and Dr. Deepak Chopra for second and third books, respectively
Was asked to speak at the exclusive mastermind group Abundance 360 after the first book's publication
Went from doing roughly two podcast interviews a month to 100+ per year
Was able to launch a mastermind group that was named one of the top five masterminds globally by Business Traveler magazine
The first book led to speaking opportunities, which led to second book, bigger endorsements, then to a third book and documentary deal
MATT GEORGE, AUTHOR OF "NON-PROFIT GAME PLAN"
MATT GEORGE, AUTHOR OF "NON-PROFIT GAME PLAN"
MATT GEORGE, AUTHOR OF "NON-PROFIT GAME PLAN"
Generated over a million dollars across six years post launch from new ventures
Developed multiple revenue streams including consulting, speaking and advising
Secured a role as an executive leadership coach at Harvard Business School in their executive education program
Built up to working with over 80 global leaders and some of the top busi
Generated over a million dollars across six years post launch from new ventures
Developed multiple revenue streams including consulting, speaking and advising
Secured a role as an executive leadership coach at Harvard Business School in their executive education program
Built up to working with over 80 global leaders and some of the top businesspeople in the world
Teamed up with Kevin Harrington, the original Shark on Shark Tank
Achieved a 10-15x increase in media appearances (from between three and five before the book launch to 30-40 a year after)
Got the opportunity to host the prime-time TV show Business Forward for nearly four years in central Illinois as a paid gig that led to more CEO connections and jobs
Moved beyond local Illinois speaking to national opportunities
Went on an unprecedented 61-city book tour across America
Delivered 36 speaking engagements at nonprofits and schools during the tour
Connected with 40+ other authors through publisher networking calls, leading to ongoing relationships
DAN NICHOLSON, AUTHOR OF "RIGGING THE GAME"
MATT GEORGE, AUTHOR OF "NON-PROFIT GAME PLAN"
DAN NICHOLSON, AUTHOR OF "RIGGING THE GAME"
Generated in excess of seven figures from the book in combined revenue impact
Achieved dramatic improvement in show-up rates for sales calls
Increased referral volume from existing clients
Achieved a 10-percent point increase in business close rates, representing a 50% relative improvement
Increased pricing for his CPA services by 30%
Went fro
Generated in excess of seven figures from the book in combined revenue impact
Achieved dramatic improvement in show-up rates for sales calls
Increased referral volume from existing clients
Achieved a 10-percent point increase in business close rates, representing a 50% relative improvement
Increased pricing for his CPA services by 30%
Went from doing occasional speaking to charging up to $20,000 an engagement
Inspired a mastermind for 300+ real estate investors to structure a three-day conference around his book concepts, with him as the keynote speaker
Increased business not only in his primary CPA business but also in his multiple secondary ventures
Doubled podcast appearances the year after publication
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